Managing professional services

Every HR department is always fighting a constant battle to keep employees engaged and working to their highest potential. With many adults now switching jobs every few years, they also have to fight to keep those good employees around. So, if there’s a way they can reduce turnover by up to 65%, and have 37% fewer staff absences - it’s like a miracle falling in their lap.

This is where gamification comes in.

By using the idea of play, and tying that into company goals, you can keep your employees engaged and happy. And happy employees mean better performing employees. In fact, according to a Gallup survey, having excellent employee engagement means 147% better performance - that’s a statistic we need to take seriously.  

How Does Gamification Work?

For a lot of us, the idea of a game sounds like the complete opposite of what we want employees to be spending their work hours on. But, with gamification, you’re essentially turning regular work tasks into a more engaging and rewarding experience for your staff.

Everyone enjoys a good game and with social media and mobile apps more popular than ever, it’s even to easier to integrate this kind of initiative into your workplace. Through gamification, you’re able to award points and rewards to your employees for completed tasks, improved skills, and reaching objectives.

Essentially, it’s a form of behavior modification, using a reward system to encourage employees to complete their assigned tasks. It uses a consistent level of positive feedback to help increase employee motivation. You are able to split more complex tasks into a series of easier to swallow milestones, allowing your staff to move through each stage with ease.

It also avoids the common pitfalls of traditional reward systems. Usually, the brain will adjust to a reward when we receive it over and over again, lessening its impact. But, by creating a game system filled with levels and ever-changing rewards, you can bypass this and keep the brain engaged.

What Can Gamification Improve?

Gamification has benefits throughout the business world. Whatever your company needs to focus on, gamification can help you get there. It even helps with recruitment. 55% of Americans said they would want to work for a company that uses gamification in their workplace. But, it also helps with the more every day tasks your business faces such as:

Sales - The big one. By using gamification, you can reward every step of the sales process - not just when they close the deal. This not only encourages employees to use every stage as a means to improve their client relationships but helps to keep motivation high, even if they don’t end up closing.

Marketing - Oftentimes, your best marketers are your own employees. You can encourage them to share your posts and interact with your company social media pages by offering incentives and rewards through gamification. This will not only reward your employees but will help increase your reach as well.

Development - Learning new skills and building on existing capabilities is an important part in any job. But, the idea of continued education can really put some people off. By using gamification alongside learning platforms, you can combat this by piling on extra rewards and progressions options.

That’s not all. Gamification can be applied to practically every aspect of your business, no matter what industry you’re in. The key is creating a process that is social, rewarding and encourages participation. Once your employees see the rewards of using a system like this, engagement will rise, along with productivity and staff retention.